Jenny Chan 陈詠欣
Opinion
07 November 2023
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L’Oreal’s Janet Neo, Chief Sustainability Officer for North Asia and China, speaks to WARC’s Jenny Chan about how the company is embracing sustainable supply chains, the circular economy and overcoming the ‘say-do’ gap. Janet Neo, Chief Sustainability Officer for North Asia and China, L’Oreal
Opinion
07 November 2023
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As part of WARC Marketer’s Toolkit, Leila Li – Managing Director, Global Media & Brand Partnership, at Chinese smartphone brand Honor – spoke to WARC’s Jenny Chan about the importance of category innovation, AI-led creativity and scaling up in sponsorship. Leila Li, Managing Director, Global Media & Brand Partnership, Honor
Opinion
07 November 2023
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In an exclusive interview for WARC’s Marketer’s Toolkit, MJ Wang – Chief Marketing Officer at Catlink, a scale-up pet care brand – speaks to WARC’s Jenny Chan about innovation in petcare, sustainability and demographic cross-overs in wellness. MJ Wang, Chief Marketing Officer, Catlink
Opinion
02 November 2023
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It is worth looking at how the relationship with luxury is changing in China as this will, in some part, determine the digital investments and media channels that will be most important for the immediate future.
Opinion
09 March 2023
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Pin hopes on meaningful consumption and not 'revenge spending' on big-ticket items, as high savings rates in China could represent a hedge against uncertainty vs. pent-up demand.
Opinion
05 January 2023
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On December 30, 2022, Jidu Automobile's first intelligent new energy vehicle ROBO-01 positioned as an "automotive robot" officially debuted at the 2022 Guangzhou Auto Show. This car robot start-up company invested by Baidu and Geely Holding Group is born with a degree of topicality. With the development of China's Smart Electric Vehicle (Smart Electric Vehicle), the ecology of car companies, user needs, car attributes, and technical architecture are all facing changes. If you have the spirit of the times to stand up to the tide, you can rewrite the marketing script. It is reported that the first concept car ROBO-01 at the "animation conference" that will be delivered in 2023 will follow the marketing methods of new car manufacturers
Opinion
04 January 2023
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Judging from the collapse of domestic traditional footwear giants, one of the reasons for their fall is to focus on channels and ignore consumers. In this context, how the brand positioning of women's shoes can keep up with the demands of today's consumers is an opportunity to find a new way for the non-sports women's footwear market. Through an exclusive interview with Derek Duan, general manager of Ms. Bao and Mr. Shoe business department and general manager of the strategic planning department, WARC has a glimpse of the leopard, hoping to find inspiration and benefit other companies.
Opinion
Opinion
08 November 2022
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As part of WARC’s Marketers Toolkit 2023, Amy Imbriaco, General Manager for Greater China at Tumi, spoke with WARC's China Editor Jenny Chan and discussed how the luggage company is handling just about anything the China market throws at it – with its ballistic-grade products and with its thinking around recycling, personalization, and travel investments amid the ongoing pandemic.
Opinion
17 June 2021
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Yet another millennial-targeting, direct-to-consumer disrupter wannabe with cult-like followings…? Don’t brush them off. Legacy companies are taking notes as DTC brands seem to be outsmarting, outpacing, and outmaneuvering them. Jenny Chan, WARC’s China Editor, ruminates about their moves in this Spotlight series.
Opinion
14 December 2020
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From Coach’s purportedly “tasteless” campaign with Jeremy Lin to Balenciaga’s retro creative work dubbed as “tacky and offensive” – it seems like brands (luxury, in particular) just can’t do right in China, or are we too biased? WARC's China Editor, Jenny Chan, introduces a deep-dive into the insights you need to know.
Opinion
07 December 2020
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The Danish brewer and its subsidiaries have benefited from relaxed social distancing measures, the rise of health consciousness, and the return of eating out and nightlife. Andrew Khan, Vice President & CMO at Carlsberg Group China, speaks to WARC’s Jenny Chan for the Marketer’s Toolkit 2021 about the gradual normalisation of operations and the importance of investing in your brand's share of voice during difficult times.
Opinion
16 November 2020
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As one of the key players in the digital transformation space, IBM has adapted quickly to the new demands and needs of its COVID-impacted customers. Gill Zhou ( Chief Marketing Officer of Asia Pacific, Chief Marketing Officer and General Manager of Digital Sales for Greater China) speaks to WARC’s Jenny Chan for the Marketer’s Toolkit 2021 about being agile in a crisis, delivering digital experiences and the importance of presence and empathy in marketing.
Opinion
11 November 2020
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Hangzhou Wahaha Group is a brand leader in China’s food and beverage industry. Cheng Gong, Deputy Director of Branding and Public Relations, speaks to WARC’s Jenny Chan for the Marketer’s Toolkit 2021 about China's health wave and reflecting how Wahaha (which means “laughing children” in Chinese) is catering to the changing habits of younger consumers while maintaining brand growth.
Opinion
09 November 2020
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Volkswagen’s popularity, reputation, and long-term leadership in China’s passenger car market was achieved with powerful first-mover advantages. Volkswagen’s Head of Brand Project House, Kuo-Hi Lee, speaks to WARC’s Jenny Chan for Marketer’s Toolkit 2021 about how the brand steered itself back on track in China after the fallout from the COVID-19 pandemic.
Opinion
01 November 2020
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As an Associate Professor of Marketing at the Graduate School of Business at Stanford University, Szu-chi Huang's research expertise is customer motivation and self-regulation in social settings. She was named as one of the Best 40 Under 40 Professors in 2017, and received the Society for Consumer Psychology's Early Career Award in 2020. Prof Huang (pictured below) speaks to WARC’s Jenny Chan for the Marketer’s Toolkit 2021 about how the generation that grows up during today's pandemic times will have very different expectations, goals and pursuits from the generations before them.
Opinion
21 May 2020
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Under the economic blow brought by the epidemic, and also encouraged by the new consumption and business models brought about by the epidemic, the National Development and Reform Commission’s " Digital Transformation Partner Action " was finally launched recently, bringing together 17 departments and 145 units including Internet platforms, industry leading companies, and financial institutions to help small and micro enterprises in various industries such as agriculture, industry, and commerce to overcome difficulties and transform and develop. By jointly building a linkage mechanism of "government guidance - platform empowerment - leading leadership - institutional support -
Opinion
11 February 2020
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The coronavirus, just given a formal name by the World Health Organization (COVID-19) yesterday, has been dominating news headlines in China and around the world. For brand marketers, there are two significant questions: how to respond, if at all, during the crisis. And, looking ahead, what changes in consumer behaviour to anticipate as a result of a prolonged lockdown. A look back at the events of the severe acute respiratory syndrome (SARS) in 2003 offers food for thought.
Opinion
22 November 2019
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This interview is part of the Marketer’s Toolkit 2020. Download the summary report here . In this exclusive interview for WARC’s annual Marketer’s Toolkit release, Gill Zhou – VP of Marketing, Communications and Citizenship at IBM China – speaks to WARC’s Jenny Chan about how Chinese brands are innovating at a global level, the new skillsets marketers need, and avoiding the ‘data tsunami’.
Opinion
22 November 2019
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This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
